Getting word-of-mouth referrals is the ultimate success formula for businesses, especially ecommerce businesses. Customer referral programs are essentially getting your current customers to work for you (for free!) and bring in new customers (for free!) who are actually interested in your brand. It’s the most efficient and most sustainable no-spend and high-impact growth strategy available for online stores. When it comes to online shopping, consumer expectations are high and they won’t hesitate to spend an extra five minutes reading online reviews on brands and products that they are interested in.
The only thing that’s within your control is to make sure your online reviews are as positive as possible. From there, it’s a positive feedback loop and you get to reap the rewards. Put simply, the secret recipe to having your store go viral online is really just building a customer experience so incredible that your customers have no choice but to brag to all their friends, family, and followers about it. In fact, secrets of success really aren’t secrets at all. Here’s what you need to know: provide high-quality real-time customer support so that you have happy customers, who then become returning customers with brand loyalty and high customer lifetime value, who then spread the word about your brand online, and their online followers end up becoming your loyal customers through referrals. Then, the cycle continues and your brand’s audience grows bigger and bigger with each new referral. All that, just from offering up reliable and available customer service? You better believe it!