Be proactive in reaching out to your potential customers. That means every website visitor, every social media commenter, every email subscriber, every ad click, every referral, and every friend or family member. Proactive outreach is important in any business, but especially for online businesses. In traditional retail shopping malls, there’s only a limited number of competitor stores within walking distance. Shoppers might explore a couple of similar businesses in the vicinity, but their options are otherwise pretty limited. Even if you don’t proactively guide people into your store, you probably still see some foot traffic. Online shopping is completely different. All your competitors in the world are only one search away, so throw out the old sales playbook. Now, ecommerce competition is fierce, so it’s not enough to have a website; you have to proactively reach out to your potential customers and engage them in meaningful conversations. The major problem with most website chat is that there’s usually no one on the other end to staff it and actually respond to your questions in a timely manner. TextChat helps you demonstrate your team’s proactiveness and real-time availability to your shoppers, blowing your competition out of the water.