Glossary

The customer journey is sometimes known as the customer experience, or CX. It’s exactly what it sounds like: a chronological sequence of interactions that takes place from the customer’s very first impression of you to the customer’s final interaction with you. Usually, the first step of the customer journey is awareness, or discovering your brand through organic web browsing, digital or traditional advertising, word of mouth referrals, or anything else! 

From there, the customer will hopefully gain interest, purchase from you, and gain brand loyalty to you. Many different factors impact the customer journey, for better or for worse. To help nurture a successful customer journey, make yourself more available to your customers and learn more about their needs and wants. Try TextChat for ongoing real-time customer communication and deep customer insights.