Customers are individuals or businesses that purchase goods or services from your business. What this actually translates to depends on the type of organization you run. Customers can be subscribers, sponsors, individuals that make one-time purchases, and so on. In the world of online shopping and ecommerce, customers tend to be individual consumers who are browsing and purchasing items from your store. TextChat’s customers are mostly ecommerce stores, but we also have customers who run law firms, healthcare clinics, insurance companies, and more.