An alphabetized guide to all relevant live chat,
ecommerce, and TextChat vocabulary and
their definitions.

What do you call it when you lose customers? How do you measure the rate of attrition from your customers? The answers are churn, and churn rate. Churn is, unfortunately, a common problem. To keep your customers loyal over time, you need to provide an excellent customer experience from beginning to end and learn why customers are leaving you. Sometimes, a lack of quality customer support or customer service can be the cause of low customer satisfaction, poor customer loyalty, decreasing retention rates, and increasing churn rates. Customer support helps build a positive customer experience, which in turn builds retention and long-term brand loyalty.