This is the final step in the buyer journey and the most nail-biting of all for ecommerce shop owners. Will customers complete the entire checkout process, or will they abandon their carts? How do you encourage customers to purchase? Why do customers drop off during checkout? These are all difficult and complex questions about consumer behavior, but getting some real-time customer insights would help. Install TextChat to respond to your customers’ questions during the checkout stage to prevent them from heading out.