In the context of ecommerce websites and online shopping, “chat” can either mean live chat, which involves real human interaction, or chatbots. Humanized and personalized live chat tools bring in more sales, though. Web visitors can use the chat window to get quick questions answered and to get personalized recommendations. Ecommerce owners can use the chat feature to simulate the level of support that they would offer in-person shoppers in their brick and mortar stores. Whether through live chat or chatbots, add chat functionality to your website to engage your website visitors.