Do you have a traditional storefront? Do you pay rent for your business property? Do you sit and wait and hope for foot traffic? Do you put up seasonal decor two months before the actual holiday arrives? If you answered yes to any of these questions, you’re a brick and mortar store. That’s kind of a polite way of saying, “get with the times.” (Just kidding!) Brick and mortar stores are still a staple of society, but especially with the shift to ecommerce over the past year, all businesses need to establish an online presence. Having both a brick and mortar storefront and an ecommerce website helps you get the best of both worlds. It’s a win-win.