Your business isn’t just selling products or services. It’s also selling your brand. When your customers visit your website, they know to expect a certain experience. Sometimes branding can involve basic visual qualities like a standardized hex color scheme or a tagline you like to display, but it can also involve intangible qualities like a mission for social good or a customer-centric commitment to responding instantly to customers’ questions. In both cases, you can use TextChat to support your branding by matching your color scheme and logo, adding custom language, and offering real-time support by chatting with your customers online.